Head of Demand Generation

Company: harvey.ai
Location: New York
Posted on: October 31, 2024

Job Description:

Why HarveyHarvey is a secure AI platform for professionals in law, tax, and finance that augments productivity and automates complex workflows. Harvey uses algorithms with reasoning-adept LLMs that have been customized and developed by our expert team of lawyers, engineers and research scientists. We've found product market fit and are scaling our team very quickly. Some reasons to join Harvey are:

• Exceptional product market fit: We have partnered with the largest law firms and professional service providers in the world, including , , O'Melveny & Myers, , KKR, and many others.
• Strategic investors: Raised over from strategic investors including Sequoia, Google Ventures, Kleiner Perkins, and the OpenAI Startup Fund.
• World-class team: Harvey is hiring the best from DeepMind, Google Brain, Stripe, FAIR, Tesla Autopilot, Glean, Superhuman, Figma, and more.
• Partnerships: Our engineers and researchers work directly with OpenAI to build the future of generative AI and redefine professional services.
• Performance: $0-30M ARR in the last 18 months.
• Compensation: Top of market cash and equity compensation.Role OverviewAs Harvey's first demand generation hire, you will establish our demand generation discipline, using digital marketing to accelerate our company's growth. You will drive pipeline growth for Harvey - and set the standard for what demand generation marketing looks like for generative AI products. You'll partner closely with our senior cross-functional leadership, across our GTM, Product, and design teams to increase our visibility and drive demand from prospects.Responsibilities
  • Develop and implement a roadmap for our demand generation marketing engine across organic and paid channels in partnership with sales, product, and marketing teams.
  • Establish quarterly and annual goals, manage a budget, and build out the initial infrastructure to execute on and measure against these goals.
  • Own strategy and implementation across priority channels to make them efficient growth levers for Harvey
  • Onboard and manage new tools and agencies as needed.
  • Partner with GTM to drive aligned perspectives on the sales funnel, define milestones like MQLs and SQLs, and work together to win target accounts.Qualifications
    • 6+ years of experience in growth marketing, web optimization, SEO, email marketing, paid social ads, or related fields, with a deep understanding of how to sell B2B products.
    • Experience using tools like Google Ads, LinkedIn Ads, Salesforce, Marketo, ZoomInfo.
    • Proven experience of building digital marketing programs from scrappy pilots to scaled teams.
    • Are a strong communicator and able to effectively articulate insights and recommendations to both technical and non-technical audiences.
    • Data driven and analytical, but not myopic to incremental A/B test results - you can see the forest for the trees.
    • Are proactive, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment and industry.
    • Share a passion for AI and its potential to transform professional services.Harvey is an equal opportunity employer and does not discriminate on the basis of race, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition, or any other basis protected by law.
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