PRINCIPAL PRODUCT MANAGER, US MARKETING - ADVANCED SURGICAL INSTRUMENTS

Company: Medtronic
Location: Little Ferry
Posted on: October 30, 2024

Job Description:

Careers that Change Lives

Find out more about this role by reading the information below, then apply to be considered.

ThePrincipal Product Manager, Advanced Stapling - US Marketingis responsible for the leading marketing programs and US market strategy to advance sales growth and income objectives for the assigned area of responsibility, establishing and maintaining relationships with internal and external customers, as well as identifying and executing product marketing launches and initiatives to drive future growth for Medtronic Stapling within Advanced Surgical Instruments - part of the Medical Surgical Portfolio.

Engineering The Extraordinary

Medtronic innovates life-transforming healthcare technology that improves people's lives - helping them reclaim the simple moments they cherish.

The Medical Surgical Portfolio of the organization strives to enable earlier diagnosis, better treatment, faster complication-free recovery, and enhanced patient outcomes through less-invasive surgical solutions. Advanced Surgical Technologies, a Global Operating Unit of Medical Surgical, is the world leader in the innovation and manufacture of advanced stapling-based medical systems.

The role of Marketing has never been more central to the growth for Medtronic. We value Marketers with strong Customer and market insights, which are foundational to our ability to respond to customer needs. Value proposition, content, and messaging expertise are critical to drive customer engagement and acceptance. Broadening the perception of what Medtronic can deliver is vital to the growth of our new technologies. We strive for an integrated, seamless experience to meet our customer expectations and demands.

This role is open to remote within the continental United States for well qualified candidates.

A Day in the Life

• Leads development of promotional strategies, sales support materials, educational aids, new channels, etc. to grow market share to ensure sales excellence.
• Leads, develops and owns market strategy across full Stapling portfolio to effectively position across US customer segments.
• Identifies, rationalizes, and executes on business opportunities through new and improved products and product applications, educational programs and customer services by focusing on key opinion leaders, customers, the sales force, and our distributor channels.
• Partners with various internal and external functions to market assigned products within the area of responsibility by providing marketing support. This includes, but is not limited to, identifying and developing strategic direction, assessing the market, forecasting, communicating product and competitive updates and inventory status, participating in conference engagements, launching new products/programs, creating collateral and navigating approval processes, and optimizing the channel.
• Evaluates opportunities related to current and future needs by gathering customer feedback, monitoring procedural trends, evaluating competitive landscapes, reviewing complaints, monitoring prevalent complications and evaluating reimbursement in key procedural areas.
• Leads product launch activities across both Advanced Stapling, as needed. This includes, but is not limited to, content creation, sales education programs, commercialization planning and execution, field communication and sales initiatives, presenting, and forecasting.
• Develops and maintains ongoing relationships with internal and external customers. Includes interaction with the US salesforce and distributor teams, customer service, global marketing, marketing operations and communications, logistics, clinical affairs, legal, offer development and pricing, R&D, regulatory, quality, logistics, and various customers, such as surgeons, nurses, and hospital administration.
• Travel approximately 25% (primarily domestic)
  
  
  Principal Working Relationships
  
  The Principal Product Manager is responsible for achieving annual operating plan attainment, the marketing plan objectives and maximizing customer demand within the assigned area of responsibility. Key relationships include, but are not limited to, the following:
  
  
  • US Salesforce
  • Distributors
  • Legal
  • Clinical Affairs
  • Offer Development and Pricing
  • Customer Service
  • Global Marketing
  • Marketing Operations
  • Supply Chain and Logistics
  • Quality Assurance, Medical and Regulatory Affairs
  • Marketing Communications
  • Marketing Support Teams
    
    
    Must Have: Minimum Requirements
    
    
    • Bachelors degree required
    • Minimum of 10 years of relevant experience marketing, market development or sales, or advanced degree with a minimum of 8 years.
      
      
      Nice to Have
      
      
      • Degree in Marketing, Business, R&D
      • MBA
      • Medical Device experience
      • Highly effective written and verbal communication skills.
      • Demonstrated prioritization and organizational skills.
      • Proficiency with a variety of personal computer software applications, including Microsoft Office, Veeva, and Workfront.
      • Strong understanding of medical marketing and the general hospital buying processes. Experience in product and/or procedural marketing within medical device industry highly preferred.
      • Proven skill in creating, writing, and analyzing business/marketing plans, objectives, and strategies.
      • Demonstrated ability to prepare and deliver product presentations and train employees and customers in applications and use of products.
      • Strong analytical skills to review and complete sales reports, analyze financial metrics, project sales forecasts, and quantify market segmentation models.
      • Demonstrated ability to establish and maintain strong working relationships with key customers and stakeholders.
      • Proven ability to work effectively as a team member and demonstrated ability to work with cross-functional teams including Quality, Regulatory, R&D, Legal, etc.
        
        
        About Medtronic
        
        Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.
        
        We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.
        
        Physical Job Requirements
        
        The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. For Office Roles: While performing the duties of this job, the employee is regularly required to be independently mobile. The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager, recruiter or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America)
        
        Medtronic Benefits And Compensation
        
        A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage. Learn more about our benefits here .
        
        This position is eligible for a short-term incentive plan. Learn more about Annual Salary and Medtronic Incentive Plan (MIP) on Page 6 here .
        
        The provided base salary range is used nationally in the United States (except in Puerto Rico and certain CA locations).The rate offered is compliant with federal/local regulations and may vary by location.
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Keywords: Medtronic, Philadelphia , PRINCIPAL PRODUCT MANAGER, US MARKETING - ADVANCED SURGICAL INSTRUMENTS, Executive , Little Ferry, Pennsylvania